Promoting Products

This authentic writing experience incorporates advertisements. Students will write a persuasive essay that contrasts two products using pros and cons.

Grade

Fifth Grade

Subject

Reading & Writing

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Learning Objectives

Students will organize and write a persuasive essay. Students will name the pros and cons of specific products in their written essays.

Introduction

(5 minutes)

Ask students to recount commercials or advertisements they have recently seen. If desired, display several examples of advertisements on an interactive whiteboard.
Using one of those products, ask students, "Why should someone buy this product? Why shouldn’t someone buy this product?"
Tell the students that they will be learning how to write a persuasive essay about two products.